{"id":20807,"date":"2023-05-15T13:42:50","date_gmt":"2023-05-15T19:42:50","guid":{"rendered":"https:\/\/brandia.com.mx\/?p=20807"},"modified":"2023-09-08T12:48:15","modified_gmt":"2023-09-08T18:48:15","slug":"personal-training-for-the-soul","status":"publish","type":"post","link":"https:\/\/brandia.com.mx\/en\/personal-training-for-the-soul\/","title":{"rendered":"Personal training for the soul."},"content":{"rendered":"

Jeff Bomberger<\/a><\/em><\/strong> is on a mission to help people feel more peace, balance and creativity in their lives through meditation, intuitive contemplation and creative self-expression. He came to us looking for help transforming his intentions into a personal brand.<\/em><\/p>\n\n\n\n\n\n\n\n

About the project<\/strong><\/h4>\n\n\n\n

Jeff started meditating as a teenager out of simple curiosity, but it became a powerful spiritual anchor that has brought balance and creativity to his life, which is why he shares it with others in many different forms. Brands are the representation of what one offers; but in this case your personal brand should represent not only what you offer, but also what you believe in. <\/p>\n\n\n\n

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\u201dI think branding carries an energy and essence that is representative and symbolic of the brand, it\u2019s also very important for communicating and connecting. \u201c \u2013 Jeff Bomberger<\/p>\n<\/blockquote>\n\n\n\n

An important part of creating personal brands is that they have to be an extension of that person's character or personality. In the end, these types of brands interact directly with others, which means that they have to be very honest; Jeff knows how important this is. Therefore, a vital starting point for the development of the project was to understand it in depth. <\/p>\n\n\n\n

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\u201cPersonal branding needs to be more reflective than the others, because you become the product or service. It has to reflect the energy and essence of the individual.\u201d \u2013 Jeff B.<\/p>\n\n\n\n

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To understand the essential components for the development of Jeff Bomberger, we first had to be clear about the main intention of the brand: to guide people to connecting more with themselves... \u201cIt 's like personal training, but for the soul.\u201d<\/p>\n\n\n\n

From this, a close, accessible and simple brand was developed, which we can see in the graphic and communication elements. <\/p>\n\n\n\n

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\u201cI wanted an identity with simplicity, my whole life philosophy is to bring it down to the essentials and communicate in a practical way\u2026 it\u2019s not very common to see this in this world.\u201d \u2013 Jeff B.<\/p>\n<\/blockquote>\n\n\n\n

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For the development of the graphic identity and system, we took into account the brand's values \u200b\u200band the interaction that Jeff was going to have with the brand, thus reaching a simple but strong result that conveys balance, unity and fullness.<\/p>\n\n\n\n

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\u201cI wanted my branding to transmit the interaction I want to share\u2026 if you can\u2019t have a personal or physical interaction, literally all you have is your logo, so it\u2019s really important to see it in a visual way.\u201d \u2013 Jeff B.<\/p>\n<\/blockquote>\n\n\n\n

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We love working with people who are as strong-minded as Jeff. The passion and honesty with which he carries out his work made the development of this project flow organically and result in a brand that transmits a unique balance. <\/p>\n\n\n\n

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\u201cWorking with Brandia was so good, they have done an amazing job: all the conversations, they were honest and they knew how to express my ideas on paper. And the brand just fits\u2026 the content, the design, the little messages, the colors, the essence, everything. I am very grateful to have worked with them.\u201d \u2013 Jeff B.<\/p>\n<\/blockquote>\n\n\n\n

Learn more about this case here<\/a><\/p>\n\n\n

We know. We listen. We care.<\/a><\/blockquote>