{"id":21039,"date":"2023-09-08T12:22:23","date_gmt":"2023-09-08T18:22:23","guid":{"rendered":"https:\/\/brandia.com.mx\/?p=21039"},"modified":"2023-09-08T12:51:34","modified_gmt":"2023-09-08T18:51:34","slug":"defeating-disease-with-data","status":"publish","type":"post","link":"https:\/\/brandia.com.mx\/en\/defeating-disease-with-data\/","title":{"rendered":"Defeating Disease With Data"},"content":{"rendered":"<p style=\"font-size:14px\"><em>Talha F. Basit was looking to rebrand <strong>Spiraldot<\/strong> in a more friendly, updated and organic way. In this interview we discussed his views on branding, his values and the importance of working with experts.&nbsp;<\/em><\/p>\n\n\n\n<!--more-->\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/brandia.com.mx\/wp-content\/uploads\/2023\/09\/caso-spiral-04.jpg\" alt=\"\" class=\"wp-image-21045\"\/><\/figure>\n\n\n\n<p style=\"font-size:14px\"><br><strong>Spiraldot<\/strong> is a human-centered, innovative technology company with two current branches: Spiraldot Health, focused on streamlining the medical experience, and Spiraldot Ventures, dedicated to building and supporting a community of entrepreneurs.&nbsp;<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><em>\u201cWe needed to transmit our culture of always being in the pursuit of growth with a responsive and adaptable identity and logo. I knew I wanted to highlight the human factor balanced with a modern and technological aesthetic. \u201d<br>\u2013&nbsp;<\/em><strong><em>Talha&nbsp;<\/em><\/strong><\/p>\n<\/blockquote>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"585\" src=\"https:\/\/brandia.com.mx\/wp-content\/uploads\/2023\/09\/caso-spiraldot-foto-02-1024x585.jpg\" alt=\"\" class=\"wp-image-21050\" srcset=\"https:\/\/brandia.com.mx\/wp-content\/uploads\/2023\/09\/caso-spiraldot-foto-02-1024x585.jpg 1024w, https:\/\/brandia.com.mx\/wp-content\/uploads\/2023\/09\/caso-spiraldot-foto-02-300x171.jpg 300w, https:\/\/brandia.com.mx\/wp-content\/uploads\/2023\/09\/caso-spiraldot-foto-02-768x439.jpg 768w, https:\/\/brandia.com.mx\/wp-content\/uploads\/2023\/09\/caso-spiraldot-foto-02-18x10.jpg 18w, https:\/\/brandia.com.mx\/wp-content\/uploads\/2023\/09\/caso-spiraldot-foto-02-88x50.jpg 88w, https:\/\/brandia.com.mx\/wp-content\/uploads\/2023\/09\/caso-spiraldot-foto-02-650x371.jpg 650w, https:\/\/brandia.com.mx\/wp-content\/uploads\/2023\/09\/caso-spiraldot-foto-02-1000x571.jpg 1000w, https:\/\/brandia.com.mx\/wp-content\/uploads\/2023\/09\/caso-spiraldot-foto-02-50x29.jpg 50w, https:\/\/brandia.com.mx\/wp-content\/uploads\/2023\/09\/caso-spiraldot-foto-02.jpg 1400w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p style=\"font-size:14px\"><br>What makes them so unique are their values and approach, which became the <strong>essential components<\/strong> taken into account for the project. We had to communicate and visually represent the concepts of technology, humanity and constant innovation.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><em>\u201cWe needed to transmit our culture of always being in the pursuit of growth with a responsive and adaptable identity and logo. I knew I wanted to highlight the human factor balanced with a modern and technological aesthetic. \u201d<br>&#8211; <\/em><strong><em>Talha&nbsp;<\/em><\/strong><\/p>\n<\/blockquote>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"585\" src=\"https:\/\/brandia.com.mx\/wp-content\/uploads\/2023\/09\/caso-spiral-07-1024x585.jpg\" alt=\"\" class=\"wp-image-21046\" srcset=\"https:\/\/brandia.com.mx\/wp-content\/uploads\/2023\/09\/caso-spiral-07-1024x585.jpg 1024w, https:\/\/brandia.com.mx\/wp-content\/uploads\/2023\/09\/caso-spiral-07-300x171.jpg 300w, https:\/\/brandia.com.mx\/wp-content\/uploads\/2023\/09\/caso-spiral-07-768x439.jpg 768w, https:\/\/brandia.com.mx\/wp-content\/uploads\/2023\/09\/caso-spiral-07-18x10.jpg 18w, https:\/\/brandia.com.mx\/wp-content\/uploads\/2023\/09\/caso-spiral-07-88x50.jpg 88w, https:\/\/brandia.com.mx\/wp-content\/uploads\/2023\/09\/caso-spiral-07-650x371.jpg 650w, https:\/\/brandia.com.mx\/wp-content\/uploads\/2023\/09\/caso-spiral-07-1000x571.jpg 1000w, https:\/\/brandia.com.mx\/wp-content\/uploads\/2023\/09\/caso-spiral-07-50x29.jpg 50w, https:\/\/brandia.com.mx\/wp-content\/uploads\/2023\/09\/caso-spiral-07.jpg 1400w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p style=\"font-size:14px\"><br>For the creation of the <strong>identity<\/strong>, we needed to showcase this harmony to build a modern brand that connects the human and friendly personality with their technology and innovation services.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"585\" src=\"https:\/\/brandia.com.mx\/wp-content\/uploads\/2023\/09\/caso-spiral_02-1-1024x585.jpg\" alt=\"\" class=\"wp-image-21044\" srcset=\"https:\/\/brandia.com.mx\/wp-content\/uploads\/2023\/09\/caso-spiral_02-1-1024x585.jpg 1024w, https:\/\/brandia.com.mx\/wp-content\/uploads\/2023\/09\/caso-spiral_02-1-300x171.jpg 300w, https:\/\/brandia.com.mx\/wp-content\/uploads\/2023\/09\/caso-spiral_02-1-768x439.jpg 768w, https:\/\/brandia.com.mx\/wp-content\/uploads\/2023\/09\/caso-spiral_02-1-1536x878.jpg 1536w, https:\/\/brandia.com.mx\/wp-content\/uploads\/2023\/09\/caso-spiral_02-1-2048x1170.jpg 2048w, https:\/\/brandia.com.mx\/wp-content\/uploads\/2023\/09\/caso-spiral_02-1-18x10.jpg 18w, https:\/\/brandia.com.mx\/wp-content\/uploads\/2023\/09\/caso-spiral_02-1-87x50.jpg 87w, https:\/\/brandia.com.mx\/wp-content\/uploads\/2023\/09\/caso-spiral_02-1-650x371.jpg 650w, https:\/\/brandia.com.mx\/wp-content\/uploads\/2023\/09\/caso-spiral_02-1-1000x571.jpg 1000w, https:\/\/brandia.com.mx\/wp-content\/uploads\/2023\/09\/caso-spiral_02-1-50x29.jpg 50w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p style=\"font-size:14px\"><br>Talha mentioned that his <strong>experience with Brandia<\/strong> went beyond what he had envisioned. He knew that it was going to be a creative process, but he never imagined that it would be such a close and fun one, and that it would give him some unexpected clarity about the core aspects of his brand.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><em>\u201cWorking with Brandia has been delightful, it\u2019s been one of the best experiences with a vendor I&#8217;ve ever had. The research they do and the time they take to really understand the projects is unreal. The Brandia team was always very clear and I felt like I was the only and most important project they had, even though they were working on other projects at the same time.\u201d &#8211; <\/em><strong><em>Talha<\/em><\/strong><em>&nbsp;<\/em><\/p>\n<\/blockquote>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"585\" src=\"https:\/\/brandia.com.mx\/wp-content\/uploads\/2023\/09\/caso-spiral-12-1024x585.jpg\" alt=\"\" class=\"wp-image-21048\" srcset=\"https:\/\/brandia.com.mx\/wp-content\/uploads\/2023\/09\/caso-spiral-12-1024x585.jpg 1024w, https:\/\/brandia.com.mx\/wp-content\/uploads\/2023\/09\/caso-spiral-12-300x171.jpg 300w, https:\/\/brandia.com.mx\/wp-content\/uploads\/2023\/09\/caso-spiral-12-768x439.jpg 768w, https:\/\/brandia.com.mx\/wp-content\/uploads\/2023\/09\/caso-spiral-12-1536x878.jpg 1536w, https:\/\/brandia.com.mx\/wp-content\/uploads\/2023\/09\/caso-spiral-12-2048x1170.jpg 2048w, https:\/\/brandia.com.mx\/wp-content\/uploads\/2023\/09\/caso-spiral-12-18x10.jpg 18w, https:\/\/brandia.com.mx\/wp-content\/uploads\/2023\/09\/caso-spiral-12-87x50.jpg 87w, https:\/\/brandia.com.mx\/wp-content\/uploads\/2023\/09\/caso-spiral-12-650x371.jpg 650w, https:\/\/brandia.com.mx\/wp-content\/uploads\/2023\/09\/caso-spiral-12-1000x571.jpg 1000w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p style=\"font-size:14px\"><br>We love collaborating with creators that are truly passionate about what they do and, above all, those who share their values through their offer, and without a doubt, Talha is a great example of this.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1280\" height=\"732\" src=\"https:\/\/brandia.com.mx\/wp-content\/uploads\/2023\/09\/spiraldot-ventana.gif\" alt=\"\" class=\"wp-image-21051\"\/><\/figure>\n\n\n\n<p style=\"font-size:14px\"><br>Spiraldot is an incredible project with which we connected in a special way and we were grateful to feel like a part of their team.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><em>\u00abI am very happy and it is very exciting, I mean, everyone loves the brand, it&#8217;s great and unique and all of the redesigns have been outstanding. I had extraordinary expectations but they have been met and exceeded.\u00bb<br>&#8211; <\/em><strong><em>Talha F. Basit, <\/em><\/strong><em>Spiraldot\u2019s Founder.&nbsp;<\/em><\/p>\n<\/blockquote>\n\n\n\n<p style=\"font-size:14px\">Learn more about this case <a href=\"https:\/\/brandia.com.mx\/en\/proyecto\/spiraldot\/\" data-type=\"link\" data-id=\"https:\/\/brandia.com.mx\/proyecto\/spiraldot\/\">here<\/a>.<\/p>","protected":false},"excerpt":{"rendered":"<p>Talha F. Basit was looking to rebrand Spiraldot in a more friendly, updated and organic way. In this interview we discussed his views on branding, his values and the importance [&hellip;]<\/p>\n<p><a href=\"https:\/\/brandia.com.mx\/en\/defeating-disease-with-data\/\" class=\"more-link style3-button\">Read More<\/a><\/p>","protected":false},"author":2,"featured_media":21047,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[145,57,40,39,111,1],"tags":[],"class_list":["post-21039","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-testimonial","category-branding","category-business","category-design","category-estrategia","category-sin-categoria"],"_links":{"self":[{"href":"https:\/\/brandia.com.mx\/en\/wp-json\/wp\/v2\/posts\/21039","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brandia.com.mx\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/brandia.com.mx\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/brandia.com.mx\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/brandia.com.mx\/en\/wp-json\/wp\/v2\/comments?post=21039"}],"version-history":[{"count":5,"href":"https:\/\/brandia.com.mx\/en\/wp-json\/wp\/v2\/posts\/21039\/revisions"}],"predecessor-version":[{"id":21130,"href":"https:\/\/brandia.com.mx\/en\/wp-json\/wp\/v2\/posts\/21039\/revisions\/21130"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/brandia.com.mx\/en\/wp-json\/wp\/v2\/media\/21047"}],"wp:attachment":[{"href":"https:\/\/brandia.com.mx\/en\/wp-json\/wp\/v2\/media?parent=21039"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/brandia.com.mx\/en\/wp-json\/wp\/v2\/categories?post=21039"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/brandia.com.mx\/en\/wp-json\/wp\/v2\/tags?post=21039"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}