{"id":21441,"date":"2024-07-30T17:51:08","date_gmt":"2024-07-30T23:51:08","guid":{"rendered":"https:\/\/brandia.com.mx\/?p=21441"},"modified":"2024-07-30T17:53:15","modified_gmt":"2024-07-30T23:53:15","slug":"seeing-with-real-eyes","status":"publish","type":"post","link":"https:\/\/brandia.com.mx\/en\/seeing-with-real-eyes\/","title":{"rendered":"Seeing With Real Eyes"},"content":{"rendered":"<div  class=\"tatsu-hs6vlcfcj0e38n5x tatsu-section  tatsu-bg-overlay   tatsu-clearfix\" data-title=\"\"  data-headerscheme=\"background--dark\"><div class='tatsu-section-pad clearfix' data-padding='{\"d\":\"15px 0px 15px 0px\"}' data-padding-top='15px'><div class=\"tatsu-row-wrap  tatsu-wrap tatsu-row-one-col tatsu-row-has-one-cols tatsu-medium-gutter tatsu-reg-cols  tatsu-clearfix tatsu-hs6vlcfckq8wgrdx\" ><div  class=\"tatsu-row\" ><div  class=\"tatsu-column  tatsu-bg-overlay tatsu-one-col tatsu-column-image-none tatsu-column-effect-none  tatsu-hs6vlcfcm580697i\"  data-parallax-speed=\"0\" style=\"\"><div class=\"tatsu-column-inner\" ><div class=\"tatsu-column-pad-wrap\"><div class=\"tatsu-column-pad\" ><div  class=\"tatsu-module tatsu-text-block-wrap tatsu-hs6vlcfcnoakliqr\"><div class=\"tatsu-text-inner tatsu-align-center  clearfix\" ><style>.tatsu-hs6vlcfcnoakliqr.tatsu-text-block-wrap .tatsu-text-inner{width: 100%;text-align: left;}<\/style><p><\/p>\n<p style=\"font-size: 14px;\"><strong>L.A.-based photographer Tom Kubik<\/strong> was looking to rebrand his identity to create a more updated representation of his work and practice and expand his reach to new projects and audiences. <strong>In this interview we talked about\u00a0 his views on branding and our collaboration.\u00a0<\/strong><\/p>\n<p><!--more--><!--more--><\/p>\n<p><\/p><\/div><\/div><div  class=\"tatsu-single-image tatsu-module tatsu-image-lazyload tatsu-rkvW9gDFC\" ><div class=\"tatsu-single-image-inner\" style=\"width : 2560px;\" ><div class = \"tatsu-single-image-padding-wrap\" style = \"padding-bottom : 57.1484375%;\" ><\/div><img class = \"tatsu-gradient-border\" alt = \"\" title = \"TOM-06\" data-src = \"https:\/\/brandia.com.mx\/wp-content\/uploads\/2024\/07\/TOM-06-1-scaled.jpg\" src =\"data:image\/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAQAAAC1HAwCAAAAC0lEQVR42mNkYAAAAAYAAjCB0C8AAAAASUVORK5CYII=\"  \/><\/div><style>.tatsu-rkvW9gDFC .tatsu-single-image-inner{border-style: solid;max-width: 100%;}.tatsu-rkvW9gDFC.tatsu-single-image{transform: translate3d(0px,0px, 0);}<\/style><\/div><div  class=\"tatsu-module tatsu-text-block-wrap tatsu-S1d_qlDYA\"><div class=\"tatsu-text-inner tatsu-align-center  clearfix\" ><style>.tatsu-S1d_qlDYA.tatsu-text-block-wrap .tatsu-text-inner{width: 100%;text-align: left;}<\/style><p><span style=\"font-weight: 400;\">Tom reached out to us to <\/span><b>refresh his logo<\/b><span style=\"font-weight: 400;\"> and aesthetic, so that it would be a <\/span><b>more accurate representation<\/b><span style=\"font-weight: 400;\"> of his contemporary portfolio and really evoke the essence of his personality and the way he relates to the lens and the people he photographs.\u00a0 He was well aware of the impact a strong branding can have in how his project is perceived and how it could <\/span><b>highlight his uniqueness<\/b><span style=\"font-weight: 400;\"> in this oversaturated market.\u00a0<\/p>\n<p><\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">\u201cI think branding is super important because it\u2019s how people identify with your work\u2026 People can really feel a good brand as much as a good product. It\u2019s your first impression and since there are so many photographers right now, it&#8217;s important to have a creative voice.\u201d\u00a0 &#8211; <\/span><\/i><b><i>Tom Kubik<\/i><\/b><i><span style=\"font-weight: 400;\">, founder of Tom Kubik Photography<\/span><\/i><\/p>\n<\/div><\/div><div  class=\"tatsu-single-image tatsu-module tatsu-image-lazyload tatsu-HJwi5xvKC\" ><div class=\"tatsu-single-image-inner\" style=\"width : 2560px;\" ><div class = \"tatsu-single-image-padding-wrap\" style = \"padding-bottom : 57.1484375%;\" ><\/div><img class = \"tatsu-gradient-border\" alt = \"\" title = \"TOM-15\" data-src = \"https:\/\/brandia.com.mx\/wp-content\/uploads\/2024\/07\/TOM-15-scaled.jpg\" src =\"data:image\/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAQAAAC1HAwCAAAAC0lEQVR42mNkYAAAAAYAAjCB0C8AAAAASUVORK5CYII=\"  \/><\/div><style>.tatsu-HJwi5xvKC .tatsu-single-image-inner{border-style: solid;max-width: 100%;}.tatsu-HJwi5xvKC.tatsu-single-image{transform: translate3d(0px,0px, 0);}<\/style><\/div><div  class=\"tatsu-module tatsu-text-block-wrap tatsu-Hk665lvF0\"><div class=\"tatsu-text-inner tatsu-align-center  clearfix\" ><style>.tatsu-Hk665lvF0.tatsu-text-block-wrap .tatsu-text-inner{width: 100%;text-align: left;}<\/style><p><span style=\"font-weight: 400;\">What makes Tom stand out are his values and approach, which became the <\/span><b>guidelines<\/b><span style=\"font-weight: 400;\"> that led this project. It was imperative to communicate his authenticity, honesty and approachable personality in a way that still reflected his tenure and experience.<\/p>\n<p><\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">\u201cI pride myself on being as human as possible in my different explorations (sobriety, lifestyle, etc.) and showing a truthful reality. In the current world context, we\u2019re all being bombarded with technology, from apps to AI,\u00a0 which is why I find it so important that we delve deeper into beautiful human moments. \u201d<\/span><\/i><i><span style=\"font-weight: 400;\"><br \/><\/span><\/i><i><span style=\"font-weight: 400;\">&#8211; <\/span><\/i><b><i>Tom<\/i><\/b><\/p>\n<\/div><\/div><div  class=\"tatsu-single-image tatsu-module tatsu-image-lazyload tatsu-BJ6AcxwFA\" ><div class=\"tatsu-single-image-inner\" style=\"width : 2560px;\" ><div class = \"tatsu-single-image-padding-wrap\" style = \"padding-bottom : 57.1484375%;\" ><\/div><img class = \"tatsu-gradient-border\" alt = \"\" title = \"TOM-03\" data-src = \"https:\/\/brandia.com.mx\/wp-content\/uploads\/2024\/07\/TOM-03-scaled.jpg\" src =\"data:image\/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAQAAAC1HAwCAAAAC0lEQVR42mNkYAAAAAYAAjCB0C8AAAAASUVORK5CYII=\"  \/><\/div><style>.tatsu-BJ6AcxwFA .tatsu-single-image-inner{border-style: solid;max-width: 100%;}.tatsu-BJ6AcxwFA.tatsu-single-image{transform: translate3d(0px,0px, 0);}<\/style><\/div><div  class=\"tatsu-module tatsu-text-block-wrap tatsu-SJCxilPYR\"><div class=\"tatsu-text-inner tatsu-align-center  clearfix\" ><style>.tatsu-SJCxilPYR.tatsu-text-block-wrap .tatsu-text-inner{width: 100%;text-align: left;}<\/style><p><span style=\"font-weight: 400;\">Tom mentioned that this was his first time working with a design agency and that though he didn\u2019t really know what to expect, his experience was insightful, positive and surprising.\u00a0\u00a0\u00a0<\/p>\n<p><\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">\u201cI was so glad to be able to see your process. The conversations we had showed me that you were truly listening\u2026 Which was clear in the visual proposals: I gave you ingredients and you gave me a whole menu using them, but you also included your unique vision, showing me options I hadn&#8217;t contemplated that conceptually and visually represented me\u2026 Overall, it was a great experience.\u201d\u00a0 &#8211; <\/span><\/i><b><i>Tom<\/i><\/b><\/p>\n<\/div><\/div><div  class=\"tatsu-single-image tatsu-module tatsu-image-lazyload tatsu-ByyfogDtR\" ><div class=\"tatsu-single-image-inner\" style=\"width : 2560px;\" ><div class = \"tatsu-single-image-padding-wrap\" style = \"padding-bottom : 57.1484375%;\" ><\/div><img class = \"tatsu-gradient-border\" alt = \"\" title = \"TOM-05\" data-src = \"https:\/\/brandia.com.mx\/wp-content\/uploads\/2024\/07\/TOM-05-1-scaled.jpg\" src =\"data:image\/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAQAAAC1HAwCAAAAC0lEQVR42mNkYAAAAAYAAjCB0C8AAAAASUVORK5CYII=\"  \/><\/div><style>.tatsu-ByyfogDtR .tatsu-single-image-inner{border-style: solid;max-width: 100%;}.tatsu-ByyfogDtR.tatsu-single-image{transform: translate3d(0px,0px, 0);}<\/style><\/div><div  class=\"tatsu-module tatsu-text-block-wrap tatsu-ByNvjlwKC\"><div class=\"tatsu-text-inner tatsu-align-center  clearfix\" ><style>.tatsu-ByNvjlwKC.tatsu-text-block-wrap .tatsu-text-inner{width: 100%;text-align: left;}<\/style><p><span style=\"font-weight: 400;\">We love collaborating with creative individuals that are truly passionate about what they do and have a clear vision of their projects, Tom is a great example of this profile and we look forward to seeing his project continue to grow.<\/p>\n<p><\/span><\/p>\n<p><span style=\"font-weight: 400;\">Learn more about this case <a href=\"https:\/\/brandia.com.mx\/en\/proyecto\/tom-kubik-photography\/\">here<\/a>.<\/span><\/p>\n<\/div><\/div><\/div><\/div><div class = \"tatsu-column-bg-image-wrap\"><div class = \"tatsu-column-bg-image\" ><\/div><\/div><div class=\"tatsu-overlay tatsu-column-overlay tatsu-animate-none\" ><\/div><\/div><style>.tatsu-row > .tatsu-hs6vlcfcm580697i.tatsu-column{width: 100%;}.tatsu-hs6vlcfcm580697i.tatsu-column > .tatsu-column-inner > .tatsu-column-overlay{mix-blend-mode: normal;}.tatsu-hs6vlcfcm580697i > .tatsu-column-inner > .tatsu-top-divider{z-index: 9999;}.tatsu-hs6vlcfcm580697i > .tatsu-column-inner > .tatsu-bottom-divider{z-index: 9999;}.tatsu-hs6vlcfcm580697i > .tatsu-column-inner > .tatsu-left-divider{z-index: 9999;}.tatsu-hs6vlcfcm580697i > .tatsu-column-inner > .tatsu-right-divider{z-index: 9999;}<\/style><\/div><\/div><\/div><\/div><div class=\"tatsu-section-background-wrap\"><div class = \"tatsu-section-background\" ><\/div><\/div><div class=\"tatsu-overlay tatsu-section-overlay\"><\/div><style>.tatsu-hs6vlcfcj0e38n5x .tatsu-section-pad{padding: 15px 0px 15px 0px;}.tatsu-hs6vlcfcj0e38n5x > .tatsu-bottom-divider{z-index: 9999;}.tatsu-hs6vlcfcj0e38n5x > .tatsu-top-divider{z-index: 9999;}.tatsu-hs6vlcfcj0e38n5x .tatsu-section-overlay{mix-blend-mode: normal;}<\/style><\/div>","protected":false},"excerpt":{"rendered":"<p>L.A.-based photographer Tom Kubik was looking to rebrand his identity to create a more updated representation of his work and practice and expand his reach to new projects and audiences. [&hellip;]<\/p>\n<p><a href=\"https:\/\/brandia.com.mx\/en\/seeing-with-real-eyes\/\" class=\"more-link style3-button\">Read More<\/a><\/p>","protected":false},"author":2,"featured_media":21435,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[145,41],"tags":[],"class_list":["post-21441","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-testimonial","category-art"],"_links":{"self":[{"href":"https:\/\/brandia.com.mx\/en\/wp-json\/wp\/v2\/posts\/21441","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brandia.com.mx\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/brandia.com.mx\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/brandia.com.mx\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/brandia.com.mx\/en\/wp-json\/wp\/v2\/comments?post=21441"}],"version-history":[{"count":5,"href":"https:\/\/brandia.com.mx\/en\/wp-json\/wp\/v2\/posts\/21441\/revisions"}],"predecessor-version":[{"id":21452,"href":"https:\/\/brandia.com.mx\/en\/wp-json\/wp\/v2\/posts\/21441\/revisions\/21452"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/brandia.com.mx\/en\/wp-json\/wp\/v2\/media\/21435"}],"wp:attachment":[{"href":"https:\/\/brandia.com.mx\/en\/wp-json\/wp\/v2\/media?parent=21441"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/brandia.com.mx\/en\/wp-json\/wp\/v2\/categories?post=21441"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/brandia.com.mx\/en\/wp-json\/wp\/v2\/tags?post=21441"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}