{"id":5638,"date":"2014-12-10T11:51:34","date_gmt":"2014-12-10T17:51:34","guid":{"rendered":"http:\/\/brandia.com.mx\/?p=5638"},"modified":"2021-04-16T19:27:13","modified_gmt":"2021-04-17T00:27:13","slug":"el-color-en-las-marcas-8","status":"publish","type":"post","link":"https:\/\/brandia.com.mx\/en\/el-color-en-las-marcas-8\/","title":{"rendered":"El color en las marcas | color negro"},"content":{"rendered":"<p><span style=\"color: #000000;\">El color es un elemento primordial a considerar a la hora de crear la imagen corporativa de cualquier empresa. Hoy hablaremos del significado del color negro en el dise\u00f1o de marcas.<\/span><\/p>\n<p><!--more--><\/p>\n<p><span style=\"color: #000000;\">Negro<\/span><\/p>\n<p><span style=\"color: #000000;\">El negro t\u00e9cnicamente representa la ausencia de color. Es autoritario y puede provocar emociones fuertes, es por esto que su uso en exceso puede resultar abrumador. Las marcas lo utilizan representar exclusividad, sofisticaci\u00f3n, lujo y glamour.<\/span><\/p>\n<p><span style=\"color: #000000;\">Adem\u00e1s se asocia a los siguientes atributos: seriedad, formalidad, misterio, cl\u00e1sico, autoridad, conservador, secreto y tradici\u00f3n.<\/span><\/p>\n<p><span style=\"color: #000000;\">A continuaci\u00f3n mostramos 5 logotipos de marcas que utilizan este color.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-17084\" src=\"http:\/\/brandia.com.mx\/wp-content\/uploads\/2014\/12\/58429476a6515b1e0ad75acd.png\" alt=\"\" width=\"535\" height=\"343\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-17080\" src=\"http:\/\/brandia.com.mx\/wp-content\/uploads\/2014\/12\/2000px-Sony_logo.svg_.png\" alt=\"\" width=\"535\" height=\"96\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-17081\" src=\"http:\/\/brandia.com.mx\/wp-content\/uploads\/2014\/12\/Nestle_logo.jpg\" alt=\"\" width=\"535\" height=\"234\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-17082\" src=\"http:\/\/brandia.com.mx\/wp-content\/uploads\/2014\/12\/2000px-Zara_Logo.svg_.png\" alt=\"\" width=\"535\" height=\"74\" \/><br \/>\n<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-17087\" src=\"http:\/\/brandia.com.mx\/wp-content\/uploads\/2014\/12\/nike-logo-eps-awesome-nike-logo-images-of-nike-logo-eps.jpg\" alt=\"\" width=\"535\" height=\"308\" \/><\/p>","protected":false},"excerpt":{"rendered":"<p>El color es un elemento primordial a considerar a la hora de crear la imagen corporativa de cualquier empresa. Hoy hablaremos del significado del color negro en el dise\u00f1o de [&hellip;]<\/p>\n<p><a href=\"https:\/\/brandia.com.mx\/en\/el-color-en-las-marcas-8\/\" class=\"more-link style3-button\">Read More<\/a><\/p>","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[40],"tags":[],"class_list":["post-5638","post","type-post","status-publish","format-standard","hentry","category-business"],"_links":{"self":[{"href":"https:\/\/brandia.com.mx\/en\/wp-json\/wp\/v2\/posts\/5638","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brandia.com.mx\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/brandia.com.mx\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/brandia.com.mx\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/brandia.com.mx\/en\/wp-json\/wp\/v2\/comments?post=5638"}],"version-history":[{"count":1,"href":"https:\/\/brandia.com.mx\/en\/wp-json\/wp\/v2\/posts\/5638\/revisions"}],"predecessor-version":[{"id":19786,"href":"https:\/\/brandia.com.mx\/en\/wp-json\/wp\/v2\/posts\/5638\/revisions\/19786"}],"wp:attachment":[{"href":"https:\/\/brandia.com.mx\/en\/wp-json\/wp\/v2\/media?parent=5638"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/brandia.com.mx\/en\/wp-json\/wp\/v2\/categories?post=5638"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/brandia.com.mx\/en\/wp-json\/wp\/v2\/tags?post=5638"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}