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La marca México y el Branding Nacional

Empecemos por definir branding. En palabras de James Heaton, Presidente y Director Creativo de Troving Group:

“Branding es la estrategia que define las características, valores y atributos de una marca, lo que es y lo que no es. Una marca no dice ‘cómprame’, dice ‘esto es lo que soy, por esto existo, y si estás de acuerdo, si te gusto, me puedes comprar, apoyarme, y recomendarme con tus amigos’”.

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