Talha F. Basit was looking to rebrand Spiraldot in a more friendly, updated and organic way. In this interview we discussed his views on branding, his values and the importance of working with experts. 


Spiraldot is a human-centered, innovative technology company with two current branches: Spiraldot Health, focused on streamlining the medical experience, and Spiraldot Ventures, dedicated to building and supporting a community of entrepreneurs. 

“We needed to transmit our culture of always being in the pursuit of growth with a responsive and adaptable identity and logo. I knew I wanted to highlight the human factor balanced with a modern and technological aesthetic. ”
– Talha 


What makes them so unique are their values and approach, which became the essential components taken into account for the project. We had to communicate and visually represent the concepts of technology, humanity and constant innovation.

“We needed to transmit our culture of always being in the pursuit of growth with a responsive and adaptable identity and logo. I knew I wanted to highlight the human factor balanced with a modern and technological aesthetic. ”
– Talha 


For the creation of the identity, we needed to showcase this harmony to build a modern brand that connects the human and friendly personality with their technology and innovation services.


Talha mentioned that his experience with Brandia went beyond what he had envisioned. He knew that it was going to be a creative process, but he never imagined that it would be such a close and fun one, and that it would give him some unexpected clarity about the core aspects of his brand.

“Working with Brandia has been delightful, it’s been one of the best experiences with a vendor I’ve ever had. The research they do and the time they take to really understand the projects is unreal. The Brandia team was always very clear and I felt like I was the only and most important project they had, even though they were working on other projects at the same time.” – Talha 


We love collaborating with creators that are truly passionate about what they do and, above all, those who share their values through their offer, and without a doubt, Talha is a great example of this.


Spiraldot is an incredible project with which we connected in a special way and we were grateful to feel like a part of their team.

«I am very happy and it is very exciting, I mean, everyone loves the brand, it’s great and unique and all of the redesigns have been outstanding. I had extraordinary expectations but they have been met and exceeded.»
– Talha F. Basit, Spiraldot’s Founder. 

Learn more about this case here.