_THE DECADE OF THE XAGUAR
To celebrate 10 years of exalting the senses, Las Garrafas wanted to launch a limited edition of its Máscara de Xaguar mezcal and commemorate the journey they have been on, not only with this particular product, but as a brand.
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Their products have taken them far, so far that today they boast a wide variety of flavors and experiences. Subtlety and quality become the master touch that can distinguish the most precious works in the world; and that is what defines Las Garrafas.
For this reason, we present a tribute to the celebrations of life with unique and joyful packaging. The inspiration for this design comes from the artwork titled "Las Garrafas" made by the Mexican artist Leovigildo Martínez, in which there is a game of subjects that exchange flavors, laughter and mezcal.
We used the main concept of the work in order to create new illustrations and a variety of characters that have different expressions, where each one represents the joy of being able to share with others, thus creating a party and a design where celebration predominates and everyone is invited to join.
It is the details such as the interior frosted with stars, relating it to the custodian of the night that represents this drink; or the energetic orange of Máscara de Xaguar that make the decade-long experience of Las Garrafas extraordinary and unforgettable.