For the Armella brothers, it was essential that the brand projected what makes them unique in comparison to the competition: a business model never before seen in the industry. It had to evoke trust and the experience they previously had within the medium and their trajectory, in addition to the fact that the service is easy, agile and effective.

With these conceptual pillars in mind, we developed a short and memorable name, which is also descriptive when referring to air in Latin. This was expressed alongside the brand's visually accessible tone with a friendly lowercase logo, accompanied by a variable icon representing air waves, flowing and the high-tech quality of the equipment. 

To give it a unique touch, we developed a color palette that refers us to comfort with greens but at the same time to innovation and the positive with orange, which is rarely seen in the industry. The selected fonts prioritize readability by being clean and simple, so that the texts are easy to digest. We define a photographic style where spaces are exalted, people enjoying the comfort and the team installing the machinery. To make the information and content more dynamic, we developed an iconographic system that integrates the logo symbol, not only creating visual coherence but also consolidating the general identity of the brand.