At the beginning of the collaboration, we discussed the key concepts that guided the project: the quality of the beverage, supporting new consumers, the enjoyment that comes from a moment of indulgence, and the energy that drives us to continue achieving our daily goals.  

From these concepts, we created the name Astro Cold Brew, a beverage that elevates the good, recharges you, and allows you to take off toward your goals. The communication was aligned with an "out-of-this-world" narrative, with messages like "we are a comet of quality, flavor, and energy," highlighting a friendly and dynamic tone. 

We brought this universe to life visually through a friendly and bold logo that speaks of energy and a human quality. This is complemented by equally strong fonts, vibrant and disruptive colors, and a system of illustrations that help show the brand as a fun ally in the adventure of the cold brew world.  

At Brandia, we always appreciate being able to collaborate on projects as exciting and fun as this one, where we take an idea, a concept, a product, and build an entire world that makes the brand transcend and impact actual people.