_SIEMPRE RICO. SIEMPRE JUNTOS.
Garabatos is a well-known and loved brand in Mexico, its essence is to be a meeting point to share flavors and smiles anytime, but their positioning had pigeonholed them as a place to visit with older segments and predominantly for breakfast. With our redesign we transformed not only the uniforms but also all printed and digital materials for the Querétaro location to reflect the real personality of the brand and evoke its versatility, which will permeate the rest of the touch-points.
INFO
The objective of this project was to create a new strategy for the messages and visual identity of the brand that communicated the fact that Garabatos is a space for everyone and for any meal (breakfast, lunch and dinner). This was extremely important since they were not satisfied with their current positioning and the reopening of the restaurant in Querétaro was approaching, where they wanted to feature the new brand.
The messages and strategic values developed focus on welcoming all audiences and creating an inclusive environment, as well as providing valuable functional information for both diners and the internal team, highlighting quality and artisanal approach with a warm and authentic tone.
The first thing we did was adjust the legibility of the logo to later integrate a color palette that speaks of freshness, cleanliness and the organic nature of the products, with whites, creams, browns and greens. The classic fonts complement each other, evoking the quality and refinement of the brand. The photographic style demonstrates the deliciousness of the dishes, the enjoyment of consumers, and the overall experience of visiting Garabatos. Certain graphic elements such as frames, underlines and textures using the logo's monogram were also added to create a memorable impact and consolidate the new positioning.
Category
