For Grace, one of the most important goals for this project was to generate trust with her clients, that they knew that they were hiring experts focused on generating results. We worked on projecting her innovative and creative attitude, the collaborative nature of the team and the more human and passionate side that exists behind her dedication and journey.  

From these strategic concepts we developed a logo that communicates the elegance and modernity that is associated with the founder, using a contemporary sans serif typography and an isotype made up of the repetition of the letter S (for Sepúlveda) that aludes to the serenity of a sunrise, a fluid light and a clean aesthetic.

Taking this innovative and reliable spirit into account, we created a visual system that includes typographic contrasts where a sans serif typography is combined with a serif that has a lot of personality, evoking Grace's strength and subtlety. This was complemented with a palette and photographic system of light colors, with images that give the sensation of lightness through spaces, landscapes and the team, demonstrating the collaborative and human approach of our strategy.  

The result of this collaboration is manifested very clearly on the website, where all the elements are combined, unifying the tone and form of the brand.