This project allowed us to collaborate with a very confident team that has a clearly defined point of view: a team that is "muy gallo" in what it does. That is why its branding had to exploit this exact tone with a strident voice that rises above the rest, distinguished by its quality and authenticity.

The redesign was based on being a disruption to its previous model, and it speaks to a brand with a strong presence and a lot of punch. The strategy uses these concepts to develop messages such as “Rise Up & Shake Up”; breaking the silence and telling bolder and more original stories.

The naming refers to that irreverent personality, the winning spirit and a perfect combination that exalts self-improvement: they are more; they offer more; they risk more; they give more; they listen more; they create more; that's why they are Más Gallo Media.

The logo is made up of several different elements: The name “Más Gallo” (“+ Gallo”) is written in a typeface with gestural lines and is combined with a texture that communicates the daring and original attitude of the brand. This is intervened by certain illustrative elements in the letter "o", thus forming a rooster with a fun character.

The color palette is made up of whites, grays, blacks and a red that highlights and interrupts the neutral passivity. We developed some graphic elements that intervene in the communications and give them a distinctive touch, as well as the use of illustration and photographic style, resulting in a unique and different project.