The main objective for this rebranding was to update Mordisko's image, since it had not been renewed in many years and was beginning to become a predictable brand without surprises. Their personality is fun, disruptive and dynamic, so we developed an identity that evokes these concepts, especially for the Gen Z. 

The new logo features the playful image of a mouth inside the first “o”. This was combined with a bold typography where the letters dance and escape the boredom of a uniform baseline, making it a fresh and cheerful logo. 

For the packaging, a brighter and more striking color palette was developed so that they could stand out within the fridges, integrating the different tones with waves that impact our consumer and at the same time highlight the mix of textures and flavors that are so representative of the brand. 

Within the new visual landscape, we proposed the use of stickers to have a more contemporary and playful language, using different symbols that lead us to positive concepts and enjoyment. The photographic resources include the dazzling palette and show younger consumers delighting in the experience of this lively brand.

We love working in collaboration with great creatives on projects as relevant as this one.