Raina's vision was to refresh her image in order to have a more recognizable and consistent brand, showcasing her projects and personality in an organic and contemporary way. To achieve this, we developed a logo that combines a “handwritten” typeface with an imperfect, enveloping shape, evoking her curiosity, creativity, and sense of freedom. 

We accompanied the logo with a graphic system that draws from tones recurring in her work, interacting in a harmonious and balanced way. This is paired with a more experimental typographic approach, combining two very different typefaces and consistently replacing the word “and” with the ampersand (“&”). Additional elements like bars, color blocks, and the use of the enveloping shape are incorporated to formalize the graphic outputs. 

With that system in place, we developed the look & feel of her website, promotional postcards, presentations for creative briefs, among other materials. The result is an engaging, organic, and modern brand. 

At Brandia, we’re always grateful for the opportunity to connect with such brilliant and inspiring individuals like Raina, to create memorable and impactful projects together.