The project's intention was to create a space for concerts and interviews with musicians in a homey and intimate setting, with the goal of humanizing them and generating a dialogue among music lovers. From the beginning, the team envisioned developing a diverse program in terms of musical genres, origins, and styles, which would become a platform for discovering the latest in music in Mexico.

These concepts inspired the creation for Shelter Studios, a name that captures the essence of the project: a warm haven for music. This idea was visually translated into the logo, where the armchair serves as the main icon and identifying element of the brand. This symbol was also incorporated into the stage design, always engraved on an armchair or sofa that changes with each artist, thus reinforcing the visual connection with the concept.

The brand's visual territory is built through the use of silhouettes. The armchair, along with other typical living room elements and musical instruments, become an enveloping frame for some images. All of this is complemented by an expressive and striking typographic combination, resulting in an adaptable, attractive, and contemporary visual system.