The project began with the redesign of the tequila packaging, where certain core elements had to be preserved, such as the use of goats, agaves, and the logo. Understanding the concept of celebration behind the drink, we created an illustration featuring seven male goats dancing and celebrating alongside other elements, turning the image into a communal festivity. 

After agreeing on the new visual style for the tequila, we translated that look & feel to the spirits website, incorporating illustrative elements into the site's iconography, along with the new warm and elegant color palette and more contemporary typography. These elements elevate the product presentation and enhance the navigation flow. 

For the cosmetics website, we focused on preserving the brand’s essence by highlighting the ritualistic and esoteric uses of the products. We maintained certain dark elements while updating the typography, ensuring consistency in the photography style, and carefully crafting the user experience as they explore the world of Siete Machos. 

We love collaborating with such iconic brands, helping to preserve their relevance both now and in the future.