The mission of this project was to create a name and identity that reflected the experience, personality and expertise of Camila and Natalie in the world of dermatology, positioning themselves as the one-stop-shop for all their patients' skin needs. 

The brand had to communicate the comprehensiveness of their services, the quality of their practice and the companionship in their treatment. These values ​​inspire the brand name “The Skin People”, showing a community specialized in dermatology by including “skin”. With the word “people” we point out that anyone can go to heal and take care of their skin.  

The typography used in the logo is clean, classic and timeless, which helps evoke the quality of the medical practice. Due to the thickness and endings in its letters, it creates a neutral but memorable logo. That clarity and closeness is reflected in the warm palette of cream and green tones, with a photographic style that focuses on different textures, colors and skin types, with happy and carefree people. 

At Brandia we love having the opportunity to collaborate with people who have dedicated their lives to helping others, we are proud to be part of the construction of this great brand.