Part of what makes Tom's practice so unique and special is the connection between his lens and his subjects, but also the recognition with others that goes beyond the image. One of his priorities is to start a conversation, a space where people feel comfortable and free to share their stories and their lives. 

Understanding how important authenticity is to Tom, we opted for a logo with a handwritten typography that serves as a signature, giving it a more personal and close aesthetic. The color palette was kept neutral (with white/black) to let the photographs be the protagonists of the communications. The curved lines coexist harmoniously with Tom's visual world and help it interact with the images without overshadowing them. 

The business cards maintain Tom's unique tone with a message that seeks to connect with people genuinely and openly. Typographic resources are kept in capital letters to give importance and impact to the text, in general the brand evoques a minimalist but always original aesthetic.