_GARMENTS THAT IMPACT
Todas somos una is a platform that connects women through workshops, a series of free works for everyone, and collaborations like this year's, where they joined forces with Básicos (BSCS) and Transforma with the intention of raising awareness about of the situation that women experience in Mexico. The profits from this campaign were donated in full to the Luchadoras foundation.
INFO
March 8th is not just a day, it is not just a march, it is not just the color purple. It's so much more than that. It is a reminder of the constant struggle of women against injustice and violence, but also of the sisterhood, strength and love that is born from it.
For this project it was extremely important to have recognizable and striking elements that expressed the essence and origin of the initiative. For this reason, we used illustrations of women uniting and hugging and a poem that shares everything we are and can be, our feelings, our struggle.
The developed identity is communicated concisely with emblematic colors, with brief but strong messages, which uniquely invite everyone to become part of the community and experience the feeling of support and empowerment.
We thank all of the participants involved from Todas somos una, Transforma, Luchadoras, Básicos and Karla Lisker, who've made this project a success, a sign of hope and sisterhood.
