Intimate clothing and its care tend to be a rarely visited topic of conversation, and so most people ignore the potential benefits of washing their underwear in the shower. This product presents you with a fun, sustainable and quick way to keep these clothes clean. 

Undershower celebrates this daily habit, breaking down the stigmas and prejudices that surround it and penetrating a world that is seldom talked about. Its benefits range from reducing water waste to preserving the quality and duration of the underwear.
las prendas. 

The brand’s concept communicates the simplicity of the product in a fun and friendly way. We used subtle colors that attract attention and express confidence and inclusivity, getting rid of labels and showing that this is a habit for everyone.
y demostrando que este hábito es para todos. 

The packaging uses chromatic and illustrative elements to evoke cleanliness, tranquility and warmth. An italic typeface was used for the logo, representing the delicacy and subtlety of the experience. 

Caring for your delicates is caring for yourself and self care is self love.