Jeff Bomberger is on a mission to help people feel more peace, balance and creativity in their lives through meditation, intuitive contemplation and creative self-expression. He came to us looking for help transforming his intentions into a personal brand.

About the project

Jeff started meditating as a teenager out of simple curiosity, but it became a powerful spiritual anchor that has brought balance and creativity to his life, which is why he shares it with others in many different forms. Brands are the representation of what one offers; but in this case your personal brand should represent not only what you offer, but also what you believe in. 

”I think branding carries an energy and essence that is representative and symbolic of the brand, it’s also very important for communicating and connecting. “ – Jeff Bomberger

An important part of creating personal brands is that they have to be an extension of that person's character or personality. In the end, these types of brands interact directly with others, which means that they have to be very honest; Jeff knows how important this is. Therefore, a vital starting point for the development of the project was to understand it in depth. 

“Personal branding needs to be more reflective than the others, because you become the product or service. It has to reflect the energy and essence of the individual.” – Jeff B.

To understand the essential components for the development of Jeff Bomberger, we first had to be clear about the main intention of the brand: to guide people to connecting more with themselves... “It 's like personal training, but for the soul.”

From this, a close, accessible and simple brand was developed, which we can see in the graphic and communication elements. 

“I wanted an identity with simplicity, my whole life philosophy is to bring it down to the essentials and communicate in a practical way… it’s not very common to see this in this world.” – Jeff B.

For the development of the graphic identity and system, we took into account the brand's values ​​and the interaction that Jeff was going to have with the brand, thus reaching a simple but strong result that conveys balance, unity and fullness.

“I wanted my branding to transmit the interaction I want to share… if you can’t have a personal or physical interaction, literally all you have is your logo, so it’s really important to see it in a visual way.” – Jeff B.

We love working with people who are as strong-minded as Jeff. The passion and honesty with which he carries out his work made the development of this project flow organically and result in a brand that transmits a unique balance. 

“Working with Brandia was so good, they have done an amazing job: all the conversations, they were honest and they knew how to express my ideas on paper. And the brand just fits… the content, the design, the little messages, the colors, the essence, everything. I am very grateful to have worked with them.” – Jeff B.

Learn more about this case here

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