_PERSONAL TRAINING FOR THE SOUL
Jeff Bomberger, a true Californian, has lived many lives in one. This was until he realized that his calling was to share his intuition with other people, helping them navigate spirituality by connecting with the present and with themselves. In this project, we collaborated with him so that his personal brand could reach more people.
INFO
An identity was developed based off of the feeling of being in balance, thus calling for a simple and subtle aesthetic. The concept had to align with Jeff's personality so that it felt authentic to him.
We developed a logo that was aligned with these values, using a patinated but thick typography that conveys confidence and balance. We combined it with an abstract minimalist detail: the name is interrupted by a golden dot that speaks of energy, unity and fullness. con un punto dorado que habla de energía, unidad y plenitud.
It was very important that the website evokes inclusivity and intimacy as the goal is to help as many people as possible using his practice. That's why, when browsing the site, you can feel calm with the gradual transitions that connect you with the brand’s essence.
