Shelter Studios was born as an initiative to promote emerging and established artists in audiovisual productions, creating a community and a more intimate space to meet them. We collaborated to create a name and identity for the program.
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The project's intention was to create a space for concerts and interviews with musicians in a homey and intimate setting, with the goal of humanizing them and generating a dialogue among music lovers. From the beginning, the team envisioned developing a diverse program in terms of musical genres, origins, and styles, which would become a platform for discovering the latest in music in Mexico.
These concepts inspired the creation for Shelter Studios, a name that captures the essence of the project: a warm haven for music. This idea was visually translated into the logo, where the armchair serves as the main icon and identifying element of the brand. This symbol was also incorporated into the stage design, always engraved on an armchair or sofa that changes with each artist, thus reinforcing the visual connection with the concept.
The brand's visual territory is built through the use of silhouettes. The armchair, along with other typical living room elements and musical instruments, become an enveloping frame for some images. All of this is complemented by an expressive and striking typographic combination, resulting in an adaptable, attractive, and contemporary visual system.
Mordisko, under Holanda's umbrella, is one of the most emblematic brands of Mexico and is recognized as the pioneer of ice cream sandwiches. Its essence is elevating consumers with innovative and refreshing mixes. We collaborated with the advertising agency DDB to, as a team, refresh their identity and maintain relevance and impact with newer generations.
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The main objective for this rebranding was to update Mordisko's image, since it had not been renewed in many years and was beginning to become a predictable brand without surprises. Their personality is fun, disruptive and dynamic, so we developed an identity that evokes these concepts, especially for the Gen Z.
The new logo features the playful image of a mouth inside the first “o”. This was combined with a bold typography where the letters dance and escape the boredom of a uniform baseline, making it a fresh and cheerful logo.
For the packaging, a brighter and more striking color palette was developed so that they could stand out within the fridges, integrating the different tones with waves that impact our consumer and at the same time highlight the mix of textures and flavors that are so representative of the brand.
Within the new visual landscape, we proposed the use of stickers to have a more contemporary and playful language, using different symbols that lead us to positive concepts and enjoyment. The photographic resources include the dazzling palette and show younger consumers delighting in the experience of this lively brand.
We love working in collaboration with great creatives on projects as relevant as this one.
Siete Machos is a national brand with decades of recognition, having perfumed generations. The legendary group approached us with the intention of refreshing their websites—both for cosmetics and spirits—as well as redesigning the tequila label to better connect with younger audiences.
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The project began with the redesign of the tequila packaging, where certain core elements had to be preserved, such as the use of goats, agaves, and the logo. Understanding the concept of celebration behind the drink, we created an illustration featuring seven male goats dancing and celebrating alongside other elements, turning the image into a communal festivity.
After agreeing on the new visual style for the tequila, we translated that look & feel to the spirits website, incorporating illustrative elements into the site's iconography, along with the new warm and elegant color palette and more contemporary typography. These elements elevate the product presentation and enhance the navigation flow.
For the cosmetics website, we focused on preserving the brand’s essence by highlighting the ritualistic and esoteric uses of the products. We maintained certain dark elements while updating the typography, ensuring consistency in the photography style, and carefully crafting the user experience as they explore the world of Siete Machos.
We love collaborating with such iconic brands, helping to preserve their relevance both now and in the future.
The objective of this project was to generate a brand strategy and identity that communicated the personality and vision that José Ramón Ruíz had, creating a platform, narrative and community that can connect organically.
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When we began discussing the project with José Ramón, it was clear that it was about building a community that connects and expands through unique experiences: combining art, nature, discussion, and transcendence.
With this platform, we developed the collective's name, which speaks of a whole, something made up of different parts, seeking to contribute something to the lives of its members through exploration. We took that adventurous spirit and applied it to the logo with a lowercase font, making it more user-friendly, and an icon that transforms the "S" into a labyrinth composed of several lines, referring to the different paths and members of the platform.
The visual system was comprised of clean, adaptable typefaces, warm, deep colors, with an emphasis on textures, close-ups, and images that evoke the creative, spiritual, rich, and diverse universe of the identity.
Brandia always welcomes these types of projects with open arms, as we love collaborating with people who allow themselves to forge their own paths and mindsets based on connection, creation, and sharing.
_Tresmano is the representation of an exclusive wine brand, recognized for its tradition and elegance, while transmitting the innovation of its technology and the contemporary design of its winery.
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Based on a rigorous investigation of the context where the wine would be developed, the characteristics of the creation process and the vision of the partners, the DNA “Essence of our origin” and the mission “We honor our origin by dedicating time and heart to creating unique experiences” were created, which are inspired by the history of the privileged area of Ribera del Duero.
Based on this, the name “Tresmano” was devised, which is an ancient Spanish localism to measure distance and which also matches the number of main partners of the project. The identity design reflects the balance between tradition and innovation that makes them unique. The bottle lines are based on the architecture of the winery.
Raina Kattelson is a prop and interior stylist based in New York who has worked with numerous notable individuals and renowned brands, creating rich, human visual worlds. Together, we collaborated to create an identity that evokes her personality and highlights her work, connecting with new audiences.
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Raina's vision was to refresh her image in order to have a more recognizable and consistent brand, showcasing her projects and personality in an organic and contemporary way. To achieve this, we developed a logo that combines a “handwritten” typeface with an imperfect, enveloping shape, evoking her curiosity, creativity, and sense of freedom.
We accompanied the logo with a graphic system that draws from tones recurring in her work, interacting in a harmonious and balanced way. This is paired with a more experimental typographic approach, combining two very different typefaces and consistently replacing the word “and” with the ampersand (“&”). Additional elements like bars, color blocks, and the use of the enveloping shape are incorporated to formalize the graphic outputs.
With that system in place, we developed the look & feel of her website, promotional postcards, presentations for creative briefs, among other materials. The result is an engaging, organic, and modern brand.
At Brandia, we’re always grateful for the opportunity to connect with such brilliant and inspiring individuals like Raina, to create memorable and impactful projects together.
Astro Cold Brew comes from the Shake Shack in Mexico. This innovative and energizing beverage arrives in canned form to inspire and motivate its consumers. We collaborated to create the brand from the strategic aspects to the visual identity.
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At the beginning of the collaboration, we discussed the key concepts that guided the project: the quality of the beverage, supporting new consumers, the enjoyment that comes from a moment of indulgence, and the energy that drives us to continue achieving our daily goals.
From these concepts, we created the name Astro Cold Brew, a beverage that elevates the good, recharges you, and allows you to take off toward your goals. The communication was aligned with an "out-of-this-world" narrative, with messages like "we are a comet of quality, flavor, and energy," highlighting a friendly and dynamic tone.
We brought this universe to life visually through a friendly and bold logo that speaks of energy and a human quality. This is complemented by equally strong fonts, vibrant and disruptive colors, and a system of illustrations that help show the brand as a fun ally in the adventure of the cold brew world.
At Brandia, we always appreciate being able to collaborate on projects as exciting and fun as this one, where we take an idea, a concept, a product, and build an entire world that makes the brand transcend and impact actual people.
Aer by Armella is a brand that seeks to take the air conditioning industry into the future, with an innovative subscription model focused on its users, simplifying processes and costs so that more people can enjoy the comfort that air conditioning and heating provides. We collaborated to create a name, logo, visual territory and website for the brand.
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For the Armella brothers, it was essential that the brand projected what makes them unique in comparison to the competition: a business model never before seen in the industry. It had to evoke trust and the experience they previously had within the medium and their trajectory, in addition to the fact that the service is easy, agile and effective. With these conceptual pillars in mind, we developed a short and memorable name, which is also descriptive when referring to air in Latin. This was expressed alongside the brand's visually accessible tone with a friendly lowercase logo, accompanied by a variable icon representing air waves, flowing and the high-tech quality of the equipment.
To give it a unique touch, we developed a color palette that refers us to comfort with greens but at the same time to innovation and the positive with orange, which is rarely seen in the industry. The selected fonts prioritize readability by being clean and simple, so that the texts are easy to digest. We define a photographic style where spaces are exalted, people enjoying the comfort and the team installing the machinery. To make the information and content more dynamic, we developed an iconographic system that integrates the logo symbol, not only creating visual coherence but also consolidating the general identity of the brand.
Ópticas Lux was somewhat lost in an increasingly competitive industry, guided by omnichannel models and consistent identities. For this reason, we collaborated to develop a brand redesign that showed their essence and maintained relevance in the future with their different targets.
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The brand faced a lack of clarity in its messages and visual communications, so it was key to develop a strategy that aligned the aesthetics with the concepts of trust, innovation, originality and approachability to improve brand recognition and strongly express its tone and personality. Taking into account the need to remain current and contemporary, we redesigned the logo giving it a friendly, clean and timeless style that evokes the strategic values and connects directly with a diversity of audiences, prioritizing freshness and simplicity.
For the visual territory, we featured a reduced palette where red becomes the most representative color of the brand. We borrowed resources such as those used in visual examinations carried out by reading arbitrary letters, hiding messages within them, and developed an illustrative iconographic system that makes the brand friendlier and more attractive to younger segments. We unified the photographic style as well as the use of typographies to ensure a consistent and memorable system.
Garabatos is a well-known and loved brand in Mexico, its essence is to be a meeting point to share flavors and smiles anytime, but their positioning had pigeonholed them as a place to visit with older segments and predominantly for breakfast. With our redesign we transformed not only the uniforms but also all printed and digital materials for the Querétaro location to reflect the real personality of the brand and evoke its versatility, which will permeate the rest of the touch-points.
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The objective of this project was to create a new strategy for the messages and visual identity of the brand that communicated the fact that Garabatos is a space for everyone and for any meal (breakfast, lunch and dinner). This was extremely important since they were not satisfied with their current positioning and the reopening of the restaurant in Querétaro was approaching, where they wanted to feature the new brand. The messages and strategic values developed focus on welcoming all audiences and creating an inclusive environment, as well as providing valuable functional information for both diners and the internal team, highlighting quality and artisanal approach with a warm and authentic tone.
The first thing we did was adjust the legibility of the logo to later integrate a color palette that speaks of freshness, cleanliness and the organic nature of the products, with whites, creams, browns and greens. The classic fonts complement each other, evoking the quality and refinement of the brand. The photographic style demonstrates the deliciousness of the dishes, the enjoyment of consumers, and the overall experience of visiting Garabatos. Certain graphic elements such as frames, underlines and textures using the logo's monogram were also added to create a memorable impact and consolidate the new positioning.
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