_AN is a company specialized in consulting oriented to information technologies with a clear international vocation.
INFO
The objective of the project was to create a corporate brand that leads a diversified portfolio of consulting, marketing and IT services. The company's raison d'être was conceptualized as: “We are in business to exponentially transform the power of yours.” The essence was then developed as “To the power of the N”, referring to the name AN and the exponent N as a way of transforming the way of doing business.
The essence can change depending on the company's service: "Transform to the power of the N", "Talent to the power of the N". Thus, a specific architecture was developed for each business area, ordering the company's portfolio of services.
The logo emphasizes innovation and movement through a dynamic form that simulates a graph with growth capacity. The concept of promoting N is emphasized in the typographical arrangement, where the icon is the protagonist. The aqua color speaks of the avant-garde and innovation, in combination with black, which is a color that represents the strength and seriousness of a global company.
_"Personas Liderando Personas" is a concept that was born with the mission of empowering business leaders to develop themselves, their teams and their companies.
INFO
Giving priority to the characteristics that distinguish their work, such as honesty, agility and dedication to people, the slogan “Personas Liderando Personas” was created, which is directly related to the acronym of their name, PLP, and that in turn translated into English also works as “People Leading People”. In this way, the brand achieves consistency in its communication at an international level.
The logo and corporate identity were redesigned to provide clarity and order in their communications. The objective was to correctly convey their strengths, bringing freshness and bearing in mind their corporate concept.
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