Giving priority to the characteristics that distinguish their work, such as honesty, agility and dedication to people, the slogan “Personas Liderando Personas” was created, which is directly related to the acronym of their name, PLP, and that in turn translated into English also works as “People Leading People”. In this way, the brand achieves consistency in its communication at an international level.

The logo and corporate identity were redesigned to provide clarity and order in their communications. The objective was to correctly convey their strengths, bringing freshness and bearing in mind their corporate concept.