This educational project offers expert-led lessons designed to help students learn English with the goal of achieving IELTS certification, a standardized exam that measures English proficiency for non-native speakers. To support the brand’s objective, it was essential to communicate a personality that felt friendly, trustworthy, professional, and accessible. 

With these ideas in mind, we developed a logo inspired by British Underground signage, featuring an underlined sans serif wordmark and the use of a circular enclosing shape. The slight displacement of the elements conveys movement, dynamism, and agility — all important qualities in an educational environment. 

Across the broader visual system, structured and linear resources such as grids and color blocks are combined with rounded accents and more organic strokes, creating a balance between playfulness and order. The color palette is built from neutrals — black and white — alongside primary tones such as yellow, blue, and red, resulting in a system that feels classic, timeless, clear, and memorable.  

Cliente
English Sprint

Fecha de proyecto
2025