The objective of this project was to create a name and identity that communicated the key aspects of the brand: trust, companionship and positivity. It was very important to the brand's founders, Robyn Shapiro, Michael Goldberg and Sam Karl, that the tone be light, confident and friendly. 

Taking these concepts into consideration, the name Effecty was developed, where we talk about the quality and reliability of the service and medications with the use of “effect” and “effective”, referring to the positive impact of the proposal, and making it closer with the use of the “y” suffix. 

The logo features lightness and reliability with a classic typography with an italic accent on the letters “f”, creating a diagonal dynamism that speaks of progress, of movement towards the users' goals, of moving towards a healthier and more comfortable body. 

The identity is implemented within a palette of greens, blues, light beiges and whites, providing a feeling of peace and lightness. The other visual elements, such as the photographic elements, illustrative style and typographic selection, achieve a human and reliable approach. 

At Brandia we love working on projects that seek our new and different solutions and that have the goal of creating a positive impact in people's lives, which is why we achieved this great collaboration and great effects.