Sarah and Ana approached us to help them create their brand identity. The main values that it was to reflect were exclusivity, quality, care and professionalism. 

Taking into account the general graphics of health services, which usually have a very cold and clinical style, we chose to highlight Anzara Health with a warm color palette and fonts that are rarely seen in this environment.

The logo reflects the quality of the experience with a serif typeface and an accent on the “A”, giving it a distinctive element with a dynamic and light stroke. This is complemented by the descriptor of the service (“Health”) in a light sans serif typeface to evoke closeness and trust.

This project encompasses a quality experience through imagery that connects with the user, offering a completely personal and close service without losing the brand's safe tone.