Rafael and Jessica were very clear that what should be highlighted in their brand was the concept of a second life, from which their main values ​​emerge: revive (refers to the restoration part), resignify (reflects their creative perspective), revamp (communicates about the quality of the pieces) and re-inhabit (points to the adaptability of the offer).

Taking into account the conceptual guidelines, a unique name was developed which proposes the objects as living beings, who are adopted by clients when integrating them into their spaces. With this metaphor, The Official Object Adoption Agency builds its narrative and reveals its ingenious personality.

For the development of the logo, this refined, creative and dynamic identity was captured through structural letters that show off the acronym and position the brand with the small doors in the “A”, reinforcing the concept of finding and building a home. This is complemented by the full name as a descriptor in a more minimalist and formal typography.

At Brandia we love being able to work with projects like this, where the best of design, art and interior design is combined into an original proposal full of stories and connections.