The name is inspired by the little ones, and by the adaptable, curious and colourful chameleon. One of the brand's goals is to teach families to make smart decisions, always prioritizing safety and cleanliness. The typographic logo is accompanied by a small pet that conveys the idea of family, appealing to this sweet and intimate world.

Baby Chameleon wants all families to have access to new and functional brands without spending a lot of money. On top of that, it wants to build a community of parents who enjoy this new family stage thanks to incredible products that accompany them only for as long as necessary, and thus impact the world in a positive way.