A brand strategy was developed based on offering sophisticated products that enhance the art of cooking. The brand plan was built around their quality guarantee, the ideal experience that they offer and their superior vision. We communicated this innovation through the name Cinco, which evokes the prestige of a 5-star meal and an experience that involves all 5 senses. 

Based on this brand strategy, we developed a unique brand identity. Its logo is an abstraction of the number five, which in turn becomes a quality seal for the brand.

The minimalist and sophisticated identity of the packaging highlights the sublime curves and details of the products, which takes us into a world of perfect functionality. We created a visual balance between the technical aspects of the product and the elegant simplicity of the experience that is evoked. 

The combination of all these elements represents the best example of the developed visual system, which is made up of an iconographic use, a sober palette and a photographic style that inspire the user to be part of the Cinco by Lamex experience.