For this project, it was extremely important to have a name that spoke of its essence and origin. For this reason, the bib number of the first woman to run the Boston Marathon, Kathrine Switzer, was used. She paved the way for many women runners and was the inspiration for 261. 

The developed identity is concisely communicated with short but strong messages. It uniquely invites others to become part of the community and experience a sense of support and sisterhood.

An exclusively typographic logo was developed: it has a strong weight and is italicized, giving it confidence and movement. This dynamism is reinforced by the displacement of the “six”, which moves forward towards an aspirational future. Embracing the text with underscores tells us about the message of inclusion that inspires the project. 

The system is made up of colors and images that not only give visual strength, but also connect with the brand's message. This achieves the perfect balance between photographic and illustrative use, giving life to a transcendent brand.