_SPACES THAT SPEAK
_Through the exploration and practice of the different manifestations of design, Estudio SADA is dedicated to developing effective communication strategies to tell stories through objects. The studio aims to design spaces (from a museum, to a stand at a fair or exhibition) in a creative way in order to tell stories and generate experiences.
INFO
To create a strategy as original and unique as the brand itself, we worked hand in hand with José Antonio Sada - the mind behind this project. Together, we defined the brand's promise as “Create spaces that tell stories through the balance between design and content”.
With the aim of communicating the value proposition of creativity and functionality, the slogan “Spaces that speak” was created, which not only conveys the essence that characterizes the brand, but also the narrative that they are able to find within each object.
A logo was created whose main element is the circle, to communicate the simplicity with which they work, as well as the idea of a constant cycle of movement and change. It is composed of the name “Estudio Sada” and the four lines that form a delimited space, with inputs and outputs that are marked to transmit the brand’s values.