_BARK
Bark provides unique care for dogs; they understand their needs and attend to them with love, care, and knowledge. Suitable for today's lifestyle, they provide the peace of mind that man's best friend will always be in good hands. To convey this security and affection, the rationale was developed: “Becoming a second family to your dog, giving you peace of mind”. “The slogan that was created for the brand is “We hear it as you do”.
INFO
This slogan is related to the word bark. To add a dynamic and emotional touch to the brand, the slogan can be modified in some of the communications, applications and promotions by changing the “we hear” for different verbs that reflect the care, service and emotions that Bark offers towards dogs.
The logo is based on the initial letter “B” in the name and represents the face of a happy dog. Its rounded lines make it very friendly and convey closeness and love, in contrast to a solid typeface that speaks of trust and commitment to its customers.
