"Echoing the originality of your style" was the rationale established for this unique brand of shoes. The essence "Lead the way" speaks about the individuality of people and of the importance of being yourself. The brand talks about its innovative value proposition through sophisticated design, agility and style.

To reflect the sophisticated style and innovation, a unique logo was developed that uses a rooster-shaped wind vane, making a great connection to the strategy by generating a sense of direction, change and leading your way.