A naming process was carried out to reflect the healthy lifestyle that the brand seeks to communicate. Through a creative process, the name “Good Food” was reached, which reflects both the simplicity and the naturalness of the brand in two easy-to-understand words; Both words together create a concept of well-being, quality and health.

To convey this meaning, an equally simple logo was created as the last three letters of both words are the same and manage to create a visual balance. To make it more interesting, the logo plays with the letter “O”, making it one of the healthiest foods in the world: the apple. An envelope was added to the words to incorporate the company behind this brand, Ambrosía.