A tribe is a group of beings connected by common values; starting from this concept we arrived at the name of this great project, because what unites them is the belief that dogs are love.

It should be communicated that in this space people and dogs are seen as the same: all deserving of respect and a dignified life. For this reason, dogs take center stage in the brand’s identity, from the logo to its applications, thus demonstrating the love and diversity of the community as well as the protection of it.

The logo uses the idea of a totem, which, in the mythologies of certain societies, is seen as a protective emblem for the tribes. This totem symbol features a system of dogs designed from geometric shapes, representing companionship and strength.

The color palette, composed of green tones, can be seen throughout the communication system. It represents the physical space of the shelter, freedom and nature - where dogs are most fulfilled.

This community takes care of itself through acts of love, courage and awareness, since each member has incalculable value and gives unconditional support. For this reason, a friendly and close illustration style was developed that helps communicate how incredible it is to be part of the tribe.

At Brandia, we love getting involved with projects that leave positive footprints and supporting them pro bono. If you have a project or foundation that needs branding help, let us know! Our doors are open.