_TRADITION FOR INNOVATION
_Lamex is a company that produces high quality kitchen items to facilitate and enrich the daily experience of its consumers. Its objective is to respond to the highest demands of the market. Inspired by the avant-garde and innovation, they deliver unique, durable and accessible designs.
INFO
To strengthen and reinvigorate the brand, its history was considered, and work was done to refresh it to be a solid and renewed brand. For this reason, the rationale “We offer unparalleled products that enrich the art of cooking” was developed and its essence “Tradition for innovation” marks its new direction of innovation.
Based on its new strategy, the logo was refined by taking the element of the flame and turning it into the symbol that accompanies the text. The simplicity of the typography gives presence to the brand and conveys the vanguard that represents them. The colors red and orange, which speak of closeness and of the foundation date, were reused conveying the legacy of the company’s knowledge.
Likewise, the nomenclature of products was defined behind the four business lines: origin, idea, professional and energy.
