_UNLEASHING YOUR POTENTIAL
_In a market with low penetration and knowledge of educational credits in Mexico, Laudex has the opportunity to become the spokesperson for the sector in a country where financial reality and educational aspirations are not always aligned.
INFO
To convey the work of the brand, the mission “We trigger education, we change lives” and its essence “Unleashing your potential” were created. Both talk about orientation, flexibility and transparency. It was possible to convey solidity and confidence, both for students and for parents and universities.
Based on the previous symbol and the new essence of giving flight to potential, the brand’s identity was changed to reflect its proposal to be more flexible and support Mexican talent.
