_CONNECTIONS AMPLIFIED
_The work consisted of redesigning the Editorial Televisa brand to support the transition of a company, whose previous primary focus had been editorial, towards a media ecosystem that responds to current needs.
INFO
A brand architecture process that defines the product portfolio offered by the company was carried out: print, digital, media, + BTL, experience and magnet.
Based on the name “TBG: The Brands Group” and the essence that was developed for the brand, “Connections Amplified”, a visual strategy was designed to communicate the value proposition.
The identity of this platform is composed of three pentagons, which represent the dynamism and variety of the different business units that, like the figures, point to different directions but come together to form an integral service.
