_PEOPLE INVESTING IN PEOPLE
_Based on a highly disruptive model, Kubo is an online financial community that allows direct operations between people (p2p lending), leverages the use of technology to reduce intermediation costs and translates these efficiencies into substantially lower rates for the accredited and in higher returns for investors.
INFO
Under the premise "People investing in people", we helped devise the new brand proposal for the customer. “Boosting the development of people, families and businesses" was defined as the brand name of Kubo. The essence of the company is "Be a short bridge between investors and borrowers."
Based on a concept that represents values in a clear and affordable way, the composition of their identity is innovative but timeless. The union between "u" and "b" translates as the closeness between Kubo and its customers and the green color conveys hope and progress.
