Whether he is narrating his experiences from a 5-star hotel or exploring the most hidden corners of the world, Alan always maintains his authenticity. Based on this, the mission of "Be happy, live freely, go further" - and its essence "Explore, live, travel" - were developed, reflecting happiness and inspiration.

This strategy was represented with a simple design, linking the letters A and M with a multiplication sign to represent the word "by". As part of the AXM system, a series of graphic elements were designed that help to reinforce and complement the visual identity of the brand, as well as to clearly present its information and content.