For the creation of the strategy, we sought to communicate the attributes that make it unique. To achieve this, the rationale “driving the major projects of your life” was created paying attention to its ability to coexist in a housing and office market. The slogan that was defined was “we empower your future”, with the same above intention and together with the importance of investing to generate a successful future. Likewise, we worked with a nomenclature system with the objective of naming all the specific areas that made up the brand.

 In relation to the strategy, a logo was created consisting of two main elements: the symbol and the name. The typography chosen transmits solidity and reliability, and the symbol that accompanies it, which is a letter Y that characterizes the brand, makes it approachable and intelligent. Similarly, the Y is formed by the three divisions that represent the 3 real estate areas they offer: life, business and capital. The logo represents the close treatment and the ability to provide tailored responses, enhancing the future of Yama's customers.