We know that the world of eye care tends to be clinical and cold. We, however, collaborated with Más Visión so that they could better communicate the brand's emotional benefits. 

We developed a strategy that brings to light that in Más Visión, more than just selling glasses, they seek to walk by your side and give meaning to things so that you can find moments of happiness with the people you love, filling your panorama with joy and helping you to see more happiness in life.

In the redesign of the logo, refinements were made to the original logo so as to give it a better visual balance and take the brand to a more entertaining and striking place. By having four logo variations, an appropriate use of each one was defined so that the brand maintains a recognizable coherence.

The graphic system helps us to give it that unique personality through different elements... The photography informs us of both the brand’s offer and the customer’s experience; the typographies sway and contrast dynamically; the enveloping figures that intervene in the communications tell us about the care you will receive. 

A color palette was created that stands out and communicates positive and happy values. These are reinforced by the illustrations that help bring the brand closer, showing the essence of Más Visión. 

All these elements lead us to a clear communication system, which connects with the key objective of the brand and transcends with its users on an emotional level.