_A THOUSAND DREAMS, A THOUSAND SMILES...
Mil Colibrís is a cafe and bakery in Chicago, inspired by the experience, career and Mexican roots of Daniela Segoviano, who approached us to create the identity of this beautiful project.
INFO
The mission of this collaboration was to create something that truly represented Daniela as a person and as a Mexican cook, that felt like her and reflected her unique and distinctive authenticity. Part of this meant communicating the quality of her service and the warmth and care with which she prepares each dish.
Considering these concepts and the essence of the name (a dream that always stuck with Daniela), a poetic and light, but memorable logo was designed, showcasing the aesthetics of Mexican signs to reflect Daniela's roots and traditions. The use of cursive speaks of a handmade nature while the strokes of the sans serif typography also have welcoming and friendly curves, giving it a personality like that of the founder.
A palette of pinks and reds was integrated, which awaken the appetite and imagination. The warm and magical palette is complemented by an illustrated hummingbird as a secondary element to help position the brand name in an American market, while adding closeness and lightness to the identity.
At Brandia we love working with passionate, dedicated people who are not afraid to imagine, so we are grateful to help build Daniela's dream, with a thousand smiles, a thousand flavors, Mil Colibrís.