The main objective of the brand is to be able to take the world of telephony to a new stage that resonates in a fun and dynamic way so that more people can communicate with whomever they want, whenever they want. 

As human beings we seek to prosper, move forward, learn more, explore new opportunities and above all... connect with people in different ways.

This is what Ogo offers and that is why the identity and name should also be communicated. The name "Ogo" is a variation of the word "Go", which tells us about constant innovation to move forward, and it being a palindrome makes it friendly, memorable and phonetically fun. 

The logo is made up of a speech bubble that works as a container for the name; this makes it fresh and intimate, in addition to immediately transporting us to the world of communication. The typography is bold and friendly, which differentiates them from the competition, as are their colors: bright, contrasting and bursting with energy and connection. 

When accompanied by happy, everyday images, the brand’s identity is activated and their personality is fully reflected, thus making Ogo your connection on the move.