In this case, the brand strategy was developed, having the rationale as “supporting you to generate a conscious transformation of your lifestyle in order to achieve a revitalized version of yourself”. With the aim of communicating a conscious and real lifestyle, the authentic and clear slogan “be, feel, live” was created.

The logo was created, made up of two main elements: the symbol and the name. The typography used gives a sense of kindness and closeness to the client. The blue color represents serenity and growth. The symbol is composed of the letter S that is part of the brand name, a platform that represents settlement and security and an accent that inspires the idea that there is constant supervision and care throughout the process.