_REAL, HOLE & HAPPY
The Positive Foods is a brand that seeks balance within our meals whilst keeping a diverse range of lifestyles in mind. With the initiative of creating delicious and healthy food; Ale, Pau, Luis and Pam merged their distinct qualities to develop this great brand.
INFO
We know that a bite can communicate a sweetness that goes beyond taste: a smile, a hug. TPF collaborators wanted to communicate a positive impact through food with products that were real and accessible.
Taking this mission into account, a brand strategy was developed that elevates the values of balance and joy. Their promise is to pamper you and take care of you at the same time, hence the name: The Positive Foods.
The logo is clean and modern; its arrangement reminds us of the sun at dawn, thus transmitting the brand’s positive and cheerful side. This is reinforced by a palette of yellows and oranges that run through all communication, illuminating your shelves and pantries with an irresistible warmth.
The iconographic elements serve to inform and demonstrate the transparency of the ingredients used, while the product photos in combination with images of satisfied consumers tell us about the TPF experience.
The messages of being real and happy are transmitted not only through positive and comforting text, but also with the graphic tools of the brand’s system that work together in perfect balance, just like the brand’s personality.
