Grace Sepúlveda, expert with decades of experience in the hospitality industry, decides to share her expertise through a consulting agency specialized in timeshares. We collaborated to develop a brand strategy, identity and website that reflect her professional personality and the quality of her services.
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For Grace, one of the most important goals for this project was to generate trust with her clients, that they knew that they were hiring experts focused on generating results. We worked on projecting her innovative and creative attitude, the collaborative nature of the team and the more human and passionate side that exists behind her dedication and journey.
From these strategic concepts we developed a logo that communicates the elegance and modernity that is associated with the founder, using a contemporary sans serif typography and an isotype made up of the repetition of the letter S (for Sepúlveda) that aludes to the serenity of a sunrise, a fluid light and a clean aesthetic.
Taking this innovative and reliable spirit into account, we created a visual system that includes typographic contrasts where a sans serif typography is combined with a serif that has a lot of personality, evoking Grace's strength and subtlety. This was complemented with a palette and photographic system of light colors, with images that give the sensation of lightness through spaces, landscapes and the team, demonstrating the collaborative and human approach of our strategy.
The result of this collaboration is manifested very clearly on the website, where all the elements are combined, unifying the tone and form of the brand.
Tom Kubik is a Los Angeles-based photographer whose focus is on creating real images that showcase the lifestyles of different people. He sought us out to refresh his identity and expand his reach with different audiences.
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Part of what makes Tom's practice so unique and special is the connection between his lens and his subjects, but also the recognition with others that goes beyond the image. One of his priorities is to start a conversation, a space where people feel comfortable and free to share their stories and their lives.
Understanding how important authenticity is to Tom, we opted for a logo with a handwritten typography that serves as a signature, giving it a more personal and close aesthetic. The color palette was kept neutral (with white/black) to let the photographs be the protagonists of the communications. The curved lines coexist harmoniously with Tom's visual world and help it interact with the images without overshadowing them.
The business cards maintain Tom's unique tone with a message that seeks to connect with people genuinely and openly. Typographic resources are kept in capital letters to give importance and impact to the text, in general the brand evoques a minimalist but always original aesthetic.
Todas somos una is a platform that connects women through workshops, a series of free works for everyone, and collaborations like this year's, where they joined forces with Básicos (BSCS) and Transforma with the intention of raising awareness about of the situation that women experience in Mexico. The profits from this campaign were donated in full to the Luchadoras foundation.
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March 8th is not just a day, it is not just a march, it is not just the color purple. It's so much more than that. It is a reminder of the constant struggle of women against injustice and violence, but also of the sisterhood, strength and love that is born from it.
For this project it was extremely important to have recognizable and striking elements that expressed the essence and origin of the initiative. For this reason, we used illustrations of women uniting and hugging and a poem that shares everything we are and can be, our feelings, our struggle.
The developed identity is communicated concisely with emblematic colors, with brief but strong messages, which uniquely invite everyone to become part of the community and experience the feeling of support and empowerment.
The Skin People is the specialized practice of dermatologists Natalie Hone and Camila Antia in Texas, who come together to create a space that provides quality and trustworthy services, from medical treatments to cosmetic concerns.
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The mission of this project was to create a name and identity that reflected the experience, personality and expertise of Camila and Natalie in the world of dermatology, positioning themselves as the one-stop-shop for all their patients' skin needs.
The brand had to communicate the comprehensiveness of their services, the quality of their practice and the companionship in their treatment. These values inspire the brand name “The Skin People”, showing a community specialized in dermatology by including “skin”. With the word “people” we point out that anyone can go to heal and take care of their skin.
The typography used in the logo is clean, classic and timeless, which helps evoke the quality of the medical practice. Due to the thickness and endings in its letters, it creates a neutral but memorable logo. That clarity and closeness is reflected in the warm palette of cream and green tones, with a photographic style that focuses on different textures, colors and skin types, with happy and carefree people.
At Brandia we love having the opportunity to collaborate with people who have dedicated their lives to helping others, we are proud to be part of the construction of this great brand.
Mil Colibrís is a cafe and bakery in Chicago, inspired by the experience, career and Mexican roots of Daniela Segoviano, who approached us to create the identity of this beautiful project.
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The mission of this collaboration was to create something that truly represented Daniela as a person and as a Mexican cook, that felt like her and reflected her unique and distinctive authenticity. Part of this meant communicating the quality of her service and the warmth and care with which she prepares each dish.
Considering these concepts and the essence of the name (a dream that always stuck with Daniela), a poetic and light, but memorable logo was designed, showcasing the aesthetics of Mexican signs to reflect Daniela's roots and traditions. The use of cursive speaks of a handmade nature while the strokes of the sans serif typography also have welcoming and friendly curves, giving it a personality like that of the founder.
A palette of pinks and reds was integrated, which awaken the appetite and imagination. The warm and magical palette is complemented by an illustrated hummingbird as a secondary element to help position the brand name in an American market, while adding closeness and lightness to the identity.
At Brandia we love working with passionate, dedicated people who are not afraid to imagine, so we are grateful to help build Daniela's dream, with a thousand smiles, a thousand flavors, Mil Colibrís.
Effecty is a digital platform that promotes wellness with medications that stimulate weight loss. This “telehealth” model helps its users in the search for a healthier, fuller and happier life.
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The objective of this project was to create a name and identity that communicated the key aspects of the brand: trust, companionship and positivity. It was very important to the brand's founders, Robyn Shapiro, Michael Goldberg and Sam Karl, that the tone be light, confident and friendly.
Taking these concepts into consideration, the name Effecty was developed, where we talk about the quality and reliability of the service and medications with the use of “effect” and “effective”, referring to the positive impact of the proposal, and making it closer with the use of the “y” suffix.
The logo features lightness and reliability with a classic typography with an italic accent on the letters “f”, creating a diagonal dynamism that speaks of progress, of movement towards the users' goals, of moving towards a healthier and more comfortable body.
The identity is implemented within a palette of greens, blues, light beiges and whites, providing a feeling of peace and lightness. The other visual elements, such as the photographic elements, illustrative style and typographic selection, achieve a human and reliable approach.
At Brandia we love working on projects that seek our new and different solutions and that have the goal of creating a positive impact in people's lives, which is why we achieved this great collaboration and great effects.
Somos Uno is a personal project of Jacinta Lanz, creative, strategist and founding partner of Brandia, where she seeks to share her knowledge and practice in the world of meditation, sharing peace with others.
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Jacinta began her path towards spirituality many years ago and the time has come to share all her insights with the world. She becomes a companion to help us find ourselves, reflecting off each other and embracing the constant and beautiful transformation that is existing.
Taking this mission and the essence of Jacinta as a person, a name was developed that reflected her perspective (we are all one, one universe, one family). “Somos Uno” was then communicated with a friendly logo, whose curves and illustration invite and welcome while the thickness of the typography and its use of capital letters adds strength to the identity.
The visual system is flexible and adaptable, by using photographs, illustrations and typographic variations, the content becomes inclusive and dynamic. The color palette helps generate consistency and positioning, communicating the warm and peaceful tone of the brand.
At Brandia we love collaborating with projects like this, that seek to generate a positive impact on people and the world. We are grateful to be a part of this beautiful initiative.
Como dice mi madre (As My Mother Says), is an editorial project composed of a series of popular phrases collected by Jacinta Lanz, a creative, strategist and founding partner of Brandia.
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Jacinta started this project with the intention of immortalizing the wisdom behind statements that we’ve all heard before, these bits of knowledge that unite us with universal lessons, because just as her mother said them, yours could have too.
Considering this mission and the variety of themes within the collection of phrases, an equally eclectic visual system was developed, with illustrations, photographs, interspersed with organic strokes, balanced by a classic and timeless typography.
The color green becomes a distinctive element within the visual system, as it is a monochromatic palette. Taking advantage of the simplicity of using only one ink, the printing was made with risograph, which gives the editorial product a unique and very rich texture.
This book is an ode of love, a thank you to our maternal figures for their unconditional support and advice, ingenuity and wisdom.
Angstroms is a platform for artists and galleries that allows them to focus on creating exciting art and embark on more ambitious and impactful projects. This organization, dedicated to promoting, supporting and encouraging artistic careers, sought us out to create its identity.la creación de su identidad.
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This collective’s mission is based on bringing better art to the world, consolidating its main values: transcendence, innovation, independence, passion and community.
Taking into account these concepts and the essence of the name (referring to “angstroms” as the smallest measurement that collectively constructs matter), a memorable and unique logo was designed. The letters function as parts that join with lines, whose dynamic curves guide the eye.
The typography maintains a neutral and strong personality with the capital letters in a medium weight, this makes the identity adapt to different graphic elements and visual styles. The letters “Angs” become the responsive version of the logo and act as a sort of a brand endorsement.
At Brandia we love art and creativity, which is why we enjoy being able to collaborate with initiatives like this one, creating a community whose mission aligns with ours: contributing to the graphic history.
Agencia Oficial de Adopción de Objetos (AOAO) is a curatorial selection and restoration project of second-hand objects founded by Rafael Medina and Jessica Juárez, two creatives passionate about design who seek to give new life to forgotten or discarded objects.
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Rafael and Jessica were very clear that what should be highlighted in their brand was the concept of a second life, from which their main values emerge: revive (refers to the restoration part), resignify (reflects their creative perspective), revamp (communicates about the quality of the pieces) and re-inhabit (points to the adaptability of the offer).
Taking into account the conceptual guidelines, a unique name was developed which proposes the objects as living beings, who are adopted by clients when integrating them into their spaces. With this metaphor, The Official Object Adoption Agency builds its narrative and reveals its ingenious personality.
For the development of the logo, this refined, creative and dynamic identity was captured through structural letters that show off the acronym and position the brand with the small doors in the “A”, reinforcing the concept of finding and building a home. This is complemented by the full name as a descriptor in a more minimalist and formal typography.
At Brandia we love being able to work with projects like this, where the best of design, art and interior design is combined into an original proposal full of stories and connections.
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