Las Garrafas has some new members in its family: a series of wines that evoke the Mexican tradition and exalt the quality and sublimeness of the brand. The main objective was that the visual identity could celebrate the aesthetics of our country and its incredible flavors.
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Mexico is a country of great joy, flavor and magic; so it is not surprising that the essence of its villages is an infinite source of inspiration. These communities represent our culture, being the cradle of various legends and stories, leaving us the legacy of amazing experiences.
Based on these landscapes, characters and colors, we created our own village using very traditional graphic styles that take us to a fun and diverse universe.
We found a balance between the popular and the exquisite for the creation of the labels. We kept some previously established graphic elements of the brand, such as the stamp and fonts, keeping ourselves within the aesthetic realm of the "Las Garrafas" family.
We love working with brands that are constantly growing, which is why it is an honor to continue collaborating with Las Garrafas for all these years, as it has encouraged us to continue innovating and creating wonderful things together.
Tania and Karen decided to pool together their expertise in sex education and in the business world to create a happy, disruptive and friendly brand. They came to us to develop a brand, identity and packaging strategy that reflect their personality and essence.
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At Nud, they faithfully believe that the most important thing about our body is to discover and enjoy it, which is why the main values that the brand communicates are freedom and pleasure. Thus, they are breaking with existing taboos and becoming more than just accessories: it is a place to share, learn and enjoy.
The logo is made up of a thick typeface with soft strokes that refer us to a friendly and fun brand, while its lowercase letters speak of the closeness and intimacy with which Nud communicates. It is a simple, clean and timeless logo, whose curves reflect the movement of bodies and the celebration of pleasure.
Taking into account the spirit of celebration that was raised in the strategy phase, we developed a bright but reliable packaging where a simple box becomes the invitation to your party of pleasure. We use a color palette and certain illustrative resources such as female silhouettes and an informative iconographic system that refers us to a bright and energetic joy, highlighting the brand's pillars: turn on, enlighten and let go.
We can see that the final result feels close and fun, striking a balance between the intimate and the bold..
To celebrate 10 years of exalting the senses, Las Garrafas wanted to launch a limited edition of its Máscara de Xaguar mezcal and commemorate the journey they have been on, not only with this particular product, but as a brand.
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Their products have taken them far, so far that today they boast a wide variety of flavors and experiences. Subtlety and quality become the master touch that can distinguish the most precious works in the world; and that is what defines Las Garrafas.
For this reason, we present a tribute to the celebrations of life with unique and joyful packaging. The inspiration for this design comes from the artwork titled "Las Garrafas" made by the Mexican artist Leovigildo Martínez, in which there is a game of subjects that exchange flavors, laughter and mezcal.
We used the main concept of the work in order to create new illustrations and a variety of characters that have different expressions, where each one represents the joy of being able to share with others, thus creating a party and a design where celebration predominates and everyone is invited to join.
It is the details such as the interior frosted with stars, relating it to the custodian of the night that represents this drink; or the energetic orange of Máscara de Xaguar that make the decade-long experience of Las Garrafas extraordinary and unforgettable.
Spiraldot is an innovative human-centered tech company that has two branches currently: Spiraldot Health, which focuses on bettering the healthcare experience and Spiraldot Ventures, dedicated to creating and supporting a community of entrepreneurs. Talha F. Basit, the group’s founder, sought us out with the intention of renewing their image and communicating in a more friendly, updated and organic way. For us, the first step was to fully understand the existing brand and to create something impactful.
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During the initial phases of our collaboration, the brand’s values and personality became very clear as we discovered a team that’s driven by their pursuit of innovation, excellence, humanity and authenticity, looking to expand and explore different endeavors. This bold, straightforward and human approach became a guiding factor for the messaging and visual elements developed.
As we defined the key strategic concepts, the original logo was redesigned to communicate them in a more effective fashion. We maintained some core elements, like the dynamism of the spiral itself and the dot, but simplified them to showcase a more timeless aesthetic. The symbol forms an implicit S and references a fingerprint making it human. Its rounded strokes and the use of lowercase in the sans-serif typography make it more approachable and friendly.
Taking these resources into account, we developed a flexible and responsive visual system, opting for a monochromatic use of color that would stand out within the healthcare industry, shining through in orange and providing an energetic warmth to the brand. When thinking of the other branches, Ventures had to portray reliability so we opted for a bright blue, leaving the general brand with a neutral gray, making each of them identifiable and memorable.
The visual elements are used to make the user feel engaged and the content more personable, like the different photography styles that speak to universal concepts with rounded organic textures and images of humans interacting in the healthcare contexts. The communication system is accessible and reliable, making it easier to Connect for Good, for Change, and for the Future.
Más Visión is a dedicated company that does things with its heart, striving to generate quality vision health solutions in an accessible and reliable way. On this occasion, they sought out Brandia to help them restructure their branding and strategy.
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We know that the world of eye care tends to be clinical and cold. We, however, collaborated with Más Visión so that they could better communicate the brand's emotional benefits.
We developed a strategy that brings to light that in Más Visión, more than just selling glasses, they seek to walk by your side and give meaning to things so that you can find moments of happiness with the people you love, filling your panorama with joy and helping you to see more happiness in life.
In the redesign of the logo, refinements were made to the original logo so as to give it a better visual balance and take the brand to a more entertaining and striking place. By having four logo variations, an appropriate use of each one was defined so that the brand maintains a recognizable coherence.
The graphic system helps us to give it that unique personality through different elements... The photography informs us of both the brand’s offer and the customer’s experience; the typographies sway and contrast dynamically; the enveloping figures that intervene in the communications tell us about the care you will receive.
A color palette was created that stands out and communicates positive and happy values. These are reinforced by the illustrations that help bring the brand closer, showing the essence of Más Visión.
All these elements lead us to a clear communication system, which connects with the key objective of the brand and transcends with its users on an emotional level.
Ogo distributes cell phones through the use of credits that offer a friendly and accessible service. By understanding their value proposition and brand personality, we collaborated with them to develop a different name and logo.
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The main objective of the brand is to be able to take the world of telephony to a new stage that resonates in a fun and dynamic way so that more people can communicate with whomever they want, whenever they want.
As human beings we seek to prosper, move forward, learn more, explore new opportunities and above all... connect with people in different ways.
This is what Ogo offers and that is why the identity and name should also be communicated. The name "Ogo" is a variation of the word "Go", which tells us about constant innovation to move forward, and it being a palindrome makes it friendly, memorable and phonetically fun.
The logo is made up of a speech bubble that works as a container for the name; this makes it fresh and intimate, in addition to immediately transporting us to the world of communication. The typography is bold and friendly, which differentiates them from the competition, as are their colors: bright, contrasting and bursting with energy and connection.
When accompanied by happy, everyday images, the brand’s identity is activated and their personality is fully reflected, thus making Ogo your connection on the move.
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Beatriz Osorio is a lawyer with her own law firm in Miami that focuses on supporting migration processes for both work and family cases. She reached out to us for help creating the identity of her brand: Osorio PA.
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The main aspects that Osorio PA communicates are exclusivity and trust; values that are born from the vision of Beatriz.
The logo conveys implicit movement with the inclination of the O referring to migration, a concept that is further emphasized with the inclined cut of the second letter O, which reflects a quick and easy transition as being part of the brand's service. The selected typography communicates high end quality, with refined and classic strokes and endings.
Visual trends in the legal service industry are generally drab and masculine in style. Our graphic style and warm color palette distinguish us from other firms.
We can see that the final result is sophisticated, unique and builds trust for the consumer.
Más Gallo Media, formerly called Altius, is a creative brand dedicated to the production of experiences, content and talent management. The team was searching for a change in image and strategy, with the aim of having a brand that is consistent with who they are and what they offer; thus resulting in something completely renewed and disruptive.
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This project allowed us to collaborate with a very confident team that has a clearly defined point of view: a team that is "muy gallo" in what it does. That is why its branding had to exploit this exact tone with a strident voice that rises above the rest, distinguished by its quality and authenticity.
The redesign was based on being a disruption to its previous model, and it speaks to a brand with a strong presence and a lot of punch. The strategy uses these concepts to develop messages such as “Rise Up & Shake Up”; breaking the silence and telling bolder and more original stories.
The naming refers to that irreverent personality, the winning spirit and a perfect combination that exalts self-improvement: they are more; they offer more; they risk more; they give more; they listen more; they create more; that's why they are Más Gallo Media.
The logo is made up of several different elements: The name “Más Gallo” (“+ Gallo”) is written in a typeface with gestural lines and is combined with a texture that communicates the daring and original attitude of the brand. This is intervened by certain illustrative elements in the letter "o", thus forming a rooster with a fun character.
The color palette is made up of whites, grays, blacks and a red that highlights and interrupts the neutral passivity. We developed some graphic elements that intervene in the communications and give them a distinctive touch, as well as the use of illustration and photographic style, resulting in a unique and different project.
La Tribu was born out of a love for dogs, with the aim of providing a better life for those who are abandoned and mistreated through rehabilitation and care in order to find them a home.
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A tribe is a group of beings connected by common values; starting from this concept we arrived at the name of this great project, because what unites them is the belief that dogs are love.
It should be communicated that in this space people and dogs are seen as the same: all deserving of respect and a dignified life. For this reason, dogs take center stage in the brand’s identity, from the logo to its applications, thus demonstrating the love and diversity of the community as well as the protection of it.
The logo uses the idea of a totem, which, in the mythologies of certain societies, is seen as a protective emblem for the tribes. This totem symbol features a system of dogs designed from geometric shapes, representing companionship and strength.
The color palette, composed of green tones, can be seen throughout the communication system. It represents the physical space of the shelter, freedom and nature - where dogs are most fulfilled.
This community takes care of itself through acts of love, courage and awareness, since each member has incalculable value and gives unconditional support. For this reason, a friendly and close illustration style was developed that helps communicate how incredible it is to be part of the tribe.
At Brandia, we love getting involved with projects that leave positive footprints and supporting them pro bono. If you have a project or foundation that needs branding help, let us know! Our doors are open.
Anzara Health is an online endocrinology service founded in New York, by Sarah Musleh and Ana Kausel, two specialists in the area who seek to take their practice to a point of excellence, innovating with an agile and reliable service.
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Sarah and Ana approached us to help them create their brand identity. The main values that it was to reflect were exclusivity, quality, care and professionalism.
Taking into account the general graphics of health services, which usually have a very cold and clinical style, we chose to highlight Anzara Health with a warm color palette and fonts that are rarely seen in this environment.
The logo reflects the quality of the experience with a serif typeface and an accent on the “A”, giving it a distinctive element with a dynamic and light stroke. This is complemented by the descriptor of the service (“Health”) in a light sans serif typeface to evoke closeness and trust.
This project encompasses a quality experience through imagery that connects with the user, offering a completely personal and close service without losing the brand's safe tone.
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